Social media is undoubtedly creating a big buzz, with new social channels emerging that are offering the potential to reach customers easily and quickly on a worldwide scale that we’ve never seen before. So, are you embracing social media? Or are you one of many businesses who are just left wondering exactly how social media can benefit their business.At Optimease, we connect social media back to your website to maximise your investment in Search Engine Optimisation (SEO). Recent developments mean that the use of social media campaigns to improve SEO rankings is now more important than ever.
Therefore, if you’re investing in SEO, we highly recommend that you consider complementing your efforts with social media.Social media enables you to reach out, connect and engage with customers and potential customers. It’s also a great way to ‘listen’ to what your competitors or customers are saying, to gain some valuable insight into their activities. Realistically, not all social media channels will suit your business. Our role at Optimease is to help you make the correct choice of social media channels to use, whilst always ensuring that the benefits of your investment link back to your SEO objectives. As a result, we offer tailored social media packages that are highly personalised to your business and specific needs.
It is essential that the site’s copy (text) is written with your visitor in mind. Is it interesting? Is it telling them what they need to know? Some years ago, high importance was placed on keyword density. Although still relevant, what’s more important is the way the copy flows and answers your visitors’ questions as they read it. This will result in gaining your visitors’ trust and ‘emotional engagement’ and will significantly increase your chance of making a sale, create a lead or achieve your ‘call-to-action’ objective.
At Optimease we’re not really into using flashy or trendy talk to explain ourselves, but ‘link love’ is a phrase that actually highlights an important issue.It refers to the benefit you actually gain when establishing inbound links with other websites.Link building is an integral part of SEO and is a major consideration when planning a digital marketing strategy.Although having handy outbound links to other sites of interest on your web page is of benefit to your visitors, it’s not overly important from an SEO point of view.
Therefore, there is little ‘link love’,The important element is to create ‘inbound’ links to other sites which:Have a high ranking (different to a listing) Are relevant to what you are promoting, and will gain you major brownie points when executing an online campaign.This single element alone has changed in recent times. Google has set up a department dedicated to investigating companies who have actively taken part in ‘link buying’ and ‘link exchange’ programmes. So more than ever, deploying ethical and honest techniques is paramount.
ALT Tags and Code
ALT Tags are a way of enabling images to become SEO friendly. A flat image on its own only benefits the site visitor – mainly because of its visual appeal.Have you ever noticed that when you have placed your mouse over an image a description has appeared? This is an ALT Tag.The way a site is coded is another important factor. Most people are aware of HTML. However, the cleaner, more up-to-date XHTML is the preferred method of coding a site. Ensuring an efficient ‘code to content’ ratio is just another gem in reaching the goal of high rankings/listings.We could go on, but this information is just to give you an idea of the various techniques required in order to run a successful campaign.